The VENKS brand is promoted by VNM Jewel Crafts Ltd, a professionally-managed organisation led by Ravinath Mohandas and a team of professionals specialising in various aspects of the jewellery business.

VNM Jewel Crafts Ltd has its origins in traditional Kerala gold jewellery, a business started by Ravinath Mohandas’ great grandfather, Shri Hari Naik, way back in 1890 in Calicut, Kerala. Since then, the VNM brand and family name has grown to be the most trusted name in gold and gold jewellery. The VNM brand stands for purity of its gold and the quality of its products, expressed in elegant and exquisite designs in gold jewellery.

VNM Jewel Crafts Ltd uses the skills and creativity of its craftsmen, state-of-the-art technology, its experience in retailing, modern management systems and good old family values to conduct business ethically with its clients, consumers and business partners. The highest standard of quality and maintenance of purity are the cornerstones of VNM’s business practices and its customer satisfaction.

Pure gold jewellery from VNM Jewel Crafts Ltd is produced in the company factory at Mahe in Pondicherry in India, and retailed through VNM Gold & Precious stores in Calicut, Tirur, Manjeri and Badagara in Kerala. VNM gold jewellery is also marketed online through premier websites such as NDTV Shopping and Indiaplaza. VNM gold medallions are also marketed to corporate organisations like ICICI Bank.

Besides these, VNM Jewel Crafts Ltd supplies gold jewellery against orders to leading business houses across the country . In so doing, VNM Jewel Crafts Ltd has been recognised and honoured with various prestigious titles for its stunning designs, uncompromising quality standards and commitment. Today, VNM Jewel Crafts Ltd is a name to reckon with in the gold jewellery industry in India.

The new VENKS brand, by virtue of being a creation of VNM Jewel Crafts Ltd, embodies all these qualities and brand assets. The VENKS brand name is created in memory of Venkatesh Naik, the promoter’s grandfather, whose values and inspiration are cornerstones for the brand VENKS.

In keeping pace with its consumers’ changing lifestyles and market trends, VNM Jewel Crafts Ltd has identified an opportunity in pure gold jewellery for a modern youthful consumer. The VENKS brand is specially created to address this changing consumer lifestyle, attitude to wearing gold jewellery and market trend.